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Leadership & Representatives
INPAA operates as a collaborative Alliance, bringing together representatives from across the infant product safety ecosystem.
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With expertise spanning standards development, compliance, injury prevention, and industry education, this diverse group works collectively to advance safer products and better outcomes for families.
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INPAA is led by a CEO Tim Wain and supported by representatives and committees from across the infant product industry.
Tim Wain
Chair of the Standards Australia Integrity & Consumer Group
Chief Executive Officer INPAA
Tim has been a driving force in the Australian nursery industry for more than 25 years, with a career dedicated to improving the safety of infant and nursery products.
He established INPAA in 2018 after recognising a critical gap in national leadership focused on preventing injuries before unsafe products reach families. As both an industry leader, parent and grandparent, he saw the need to ensure families would never have to learn about product risks through tragedy.
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Tim previously served as Executive Director of the original Infant & Nursery Products Association of Australia. Through his leadership, INPAA evolved from a narrow, industry-only body into today’s collaborative Alliance, bringing together stakeholders from across industry, standards development, compliance, and injury prevention to more effectively advocate for safer outcomes nationwide.
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A recognised leader in safety standards development, Tim currently serves as Chair of the Standards Australia Committee for Childcare Activities. In this role, he leads national work to improve infant sleep safety through evidence-based standards and has also co-authored the Product Safety Framework, published as a Standards Australia handbook.
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Today, he continues to lead INPAA’s mission to unite industry, regulators, and safety experts to create safer products from the start, while positioning Australia at the forefront of world-leading infant product safety standards.
Rob Wise
Chair & INPAA Products Integrity & Consumer Group
Managing Director - Compliance Wise Consulting Services
Rob is a highly respected expert in consumer safety, compliance, and quality, with extensive experience across the nursery product supply chain.
His career spans roles working with suppliers, retailers, regulators, and injury prevention organisations, including Kidsafe, giving him a unique, end-to-end understanding of product safety and risk management. This breadth of experience positions Rob as a key contributor to advancing infant product safety standards.
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Rob’s influence extends beyond operational practice into industry leadership. He was a co-author of the Product Safety Framework, published as a Standards Australia handbook, which provides practical guidance for improving safety across the product supply chain.
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Passionate about education and capability building, Rob actively shares his expertise with industry stakeholders and supports businesses through his consultancy, Compliance Wise Consulting, helping organisations strengthen compliance and deliver safer outcomes for families.
Derek Wainohu
INPAA Representative Standards Australia Committee CS085 Child Restraints
Child Restraint Technical & Development Manager - Allison AU
Derek is an experienced child restraint specialist with expertise in product safety, engineering, and compliance. He currently serves as Child Restraint Technical & Development Manager at Allison AU, supporting global nursery brands including Nuna, where he focuses on ensuring child restraint systems meet rigorous safety and performance standards.
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Derek previously worked at the NSW Government Crashlab, developing hands-on expertise in crash testing and restraint performance. As an INPAA representative on the Standards Australia Committee for Child Restraints, he contributes technical expertise to advancing evidence-based safety standards and improving outcomes for children and families.​
Jason Hsu
INPAA Representative Standards Australia Committee CS018 Safety of Children's Toys
Product Technologist - Kmart Australia
Jason Hsu is an experienced product safety professional with expertise in toy safety standards and compliance. As an INPAA representative on the Standards Australia Committee for the Safety of Children’s Toys (CS018), he contributes technical insight to the development and review of national safety standards aimed at reducing risks and improving outcomes for children.
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Jason brings valuable industry perspective to the Alliance, supporting INPAA’s mission to strengthen product safety through collaboration, standards development, and education across the infant and children’s product supply chain.​
Holly Brown
INPAA Communications
Founder - First Steps Safe Steps
Holly Brown is a baby safety specialist and communications advocate focused on injury prevention and safe product use. She is the founder of First Steps Safe Steps, where she supports families through baby safety education and home safety guidance.
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As INPAA’s Communications representative and a Baby Safety Ambassador, Holly plays a key role in translating safety information into clear, practical messaging, helping to raise awareness and support safer environments for babies and young children.​
