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About INPAA
The Infant & Nursery Products Alliance of Australia (INPAA) exists to improve the safety of infant and nursery products and prevent avoidable injuries before they occur.
INPAA leads the safe supply and use of infant products by advancing safety standards, advocating for injury prevention, and educating both industry and families. Through collaboration across the product safety ecosystem, the Alliance works to ensure that safety is built into products from the very beginning - not learned through tragedy.
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At its core, INPAA brings together experts from across industry, safety organisations, regulators, and education sectors to share knowledge, develop solutions, and raise the standard of infant product safety nationwide. By translating real-world injury data into practical improvements - including stronger product design, clearer guidance, and evidence-based standards - the Alliance plays a vital role in protecting babies and supporting families.
INPAA’s purpose is to lead the safe supply and use of infant products and advance knowledge through injury prevention advocacy.
This is achieved by:
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Providing leadership in the development and expansion of safety standards
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Educating industry on how to supply safe products
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Informing parents and caregivers so they can choose and use products safely
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Encouraging collaboration across the infant product safety ecosystem
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INPAA recognises that parents should never have to learn about product risks through tragic events. By equipping both industry and families with clear, practical safety knowledge, the Alliance helps prevent injuries before they happen.​
INPAA is a privately operated organisation established in 2018 to fill a critical gap in national leadership for infant product safety.
It builds on the legacy of the original Infant & Nursery Products Association of Australia, an industry initiative founded in 1995 by companies committed to improving safety standards for baby products. While influential, the former Association had a narrow industry focus and limited representation across the broader safety ecosystem.
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The modern INPAA Alliance was created to take a more inclusive and collaborative approach - bringing together not only manufacturers, but also safety educators, injury prevention specialists, regulators, researchers, and standards bodies. This broader structure enables INPAA to drive more effective and meaningful safety improvements.
Our focus is to make infant and nursery products safer from the start - rather than responding to harm after unsafe products reach the market.
The Alliance works proactively to:
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Develop and influence safety standards
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Collaborate with regulatory authorities and international partners
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Educate industry across the entire product supply chain
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Support retailers in understanding and assessing product safety
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Promote informed product use among parents and caregivers
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As an independent and apolitical organisation, INPAA maintains a consistent focus on evidence-based safety, long-term injury prevention, and integrity across the sector.
INPAA serves as an advocacy and leadership body across the infant product supply chain - from design and manufacturing through to retail and consumer use.
By encouraging open discussion of safety issues, supporting self-regulation within industry, and providing expert guidance, the Alliance helps create practical solutions that improve outcomes for babies and families.
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Collaboration remains at the heart of INPAA’s work. By bringing all stakeholders to the same table, the Alliance ensures that safety improvements are informed by real-world data, shared expertise, and a unified commitment to preventing avoidable injuries.