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Welcome to the first ever Australian Baby Safety Month. We are so thrilled to have you here with us, to join and to connect during what has been an incredibly challenging few years for us all.

Family, friends, and extended support networks play an integral role in parenting, and nearly all new (and even seasoned) parents rely on them for guidance and support.

In these COVID-19 times, parenting can be even more challenging than normal, as those support networks become trickier to access. We know that parents are missing out on that first-hand shared knowledge that they may have experienced in previous years, including all those things you ‘didn’t know you didn’t know’ about raising children and keeping them safe and healthy.

Our goal is to bring some of that knowledge back into the spotlight by providing you with hints, tips, and professional advice on all things Baby Safety – and to remind you that there is always a tribe there to support you, albeit virtually at times.

The launch of Baby Safety Month is an initiative conducted by the Infant & Nursery Products Alliance of Australia (INPAA), the peak industry body in Australia for infant products. We work alongside major industry partners with one key goal in mind: to reduce preventable injuries of children.


You may recognise many key Australian groups that are highlighted throughout Baby Safety Month, such as Red Nose and Kidsafe, as well as international organisations such as the USA Juvenile Products Manufacturers Association (JPMA). Together we are striving to increase awareness, and to identify and implement safety standards when it comes to all things baby and child.

What does that mean for you? Well, in everyday terms, we want to help you become informed, confident, and supported parents! We want to set you up with practical everyday knowledge that will make your life a little easier and your home safer. That is a win for everybody!

Make sure you read and subscribe to the inaugural edition of Tribe, a digital magazine filled with hints and tips compiled by highly qualified professionals in the baby safety space. You can also follow us at @babysafetyaustralia on Instagram and Facebook.

Please reach out if you have questions or queries along the way. It’s a pleasure to have you along for the ride!

Baby Safety Themes

Week 1

Safe Sleeping

Week 2

Home Safety

Week 3

Out and About

Week 4

Finding Your Tribe

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Subscribe & Win

Terms & Conditions


INPAA (Infant& Nursery Products Alliance of Australia) Terms & Conditions of Subscribe to Win a Pram competition:


  1. Entry is open to Australian residents only over the age of 16. Only one (1) entry per individual will be accepted and the winner will be chosen by a random draw.

  2. Promotion commences 01/11/21and final entries close midnight on 26/11/21.

  3. To enter participants must visit Tribe magazine click on the subscribe button on the bottom of the pages inside the magazine to receive future issues. This is the only way to enter the competition.

  4. The Prize is a Baby Jogger City Mini® GT2valued at $799. Choice of colour is not guaranteed. Prizes are not transferable or exchangeable and cannot be taken as cash.

  5. Winner will be notified via email or telephone and announced on Monday 29/11/21on FB and Instagram.Reasonable effort will be made to contact the winner and INPAA reserves the right to redraw on 13th December 2021 should the winner not be contactable. Only one redraw will take place.

  6. INPAA, at its sole discretion, reserves the right to cancel, suspend, terminate or modify the competition. Any cancellation or modification to the competition will be communicated via the INPAA website.

  7. INPAA, membership organizations and their employees are not permitted to enter.

  8. This competition is in no way sponsored, endorsed or administered by, or associated with Facebook/Instagram.