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INPAA Safety Ambassadors

Gerri Florence
Founder
The Sleep Collective
Gerri is the founder of The Sleep Collective and an experienced infant and child sleep educator. With a background in education, she is known for her collaborative, parent-centred approach—meeting families where they are and working alongside them to develop realistic, evidence-based sleep solutions.
Gerri is passionate about improving safe sleep awareness in a way that empowers, not overwhelms. By translating evidence into clear, practical guidance, she helps parents feel informed, capable, and in control. Her commitment to safety, education, and respectful support underpins her role as an INPAA Baby Safety Ambassador.
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